When it comes to digital marketing there’s a lot of confusion involved. What is digital marketing? What is it for? People make it a lot more complicated than it really is.
But, it’s really easy to understand which is why I wanted to make this detailed introduction video that will just break it down for you.
What is digital marketing exactly
Hi everyone, welcome to our website, and today I’m going to break down the definition of digital marketing by me in my own words.
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Essentially, digital marketing is a form of marketing that encompasses the use of digital tools or channels to communicate with your audience.
A good example of this is a channel that you may use to communicate to your audience is Facebook.
When you post on Facebook, whether you have one follower or a million, you’re communicating to your audience.
If you use tools like a mini chat to put a Facebook message out or text message out, that’s another example of using a tool to communicate to your audience.
These are examples of digital marketing. Now, businesses can leverage digital channels, such as social media, search engines, emails, and other sites to connect with their audience, right.
So, it’s not necessarily just the channels that you may be thinking of like Instagram or LinkedIn.
Search engines are a good example of a channel that’s super popular and so is email. I know a lot of people are saying that email is dying, but they’ve been saying that for over 10 years and trust me, it is not dead.
It’s being used more and more and more because it’s a cornerstone of corporate communication. Now, there are many different aspects of digital marketing.
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Examples of digital marketing
For example, in a digital marketing agency, you may find a social media marketing department or an SEO department or even a UX department, right.
These are all examples of different departments that can happen to encompass digital marketing campaigns.
They all make up one big picture which is creating your brand presence online. That’s the goal.
So, when you think about UX, you’re like UX’s design, Neil, how is that related to digital marketing? Well, when someone lands on your website, that’s your brand, that’s your presence.
How are you communicating that message out when people land? That’s all part of digital marketing.
Just like when you post an image on Facebook, sometimes that image is a photo, other times it’s graphic.
You may be using tools like Canva which is free to create that image. Now, there’s also traditional marketing.
So, I want to break down digital marketing versus traditional marketing so that way there’s no confusion.
Traditional marketing is essentially the same idea as digital marketing except for the idea of the online component or the digital component.