How do you make your homepage more SEO friendly? You know that hey, for a lot of keywords, content pages tend to do better, but does that mean that your homepage can’t rank for anything? Of course not.
Design a beautiful homepage
Hey everyone, I’m Neil Patel, and today I’m going to teach you how to design a beautiful home page that ranks on Google.
Before we get started, make sure you subscribe to this channel, and if you’re on YouTube, click the alert notification. Look, home page SEO is very similar to optimizing your other pages,
but just skipping over your home page is going to be a big mistake and you’re going to miss out on a lot of opportunities.
People go to your home page and learn more about your businesses all the time. First impressions are everything, and that relates to your home page as well.
And here are some tactics that you can employ to create a beautiful homepage that ranks on Google. First off, state your company’s value proposition and selling points right away.
Your home page is essentially a welcome mat for your website. It states hey, everyone come on in, this is what my website is all about.
Say what your company is and what you sell, or the services that you offer right away. Point out your unique selling points. What makes your company different from others?
Wherever you can, you want to make sure that you point out your business’s strongest selling points, and you want to put this really early in your content.
For example, Toms Shoes. For every pair of shoes that are purchased, they donate one to a child that’s in need. That’s a very strong selling point for Toms.
You want to tell customers how your product solves their problem as well. Next, you want to use customer testimonials.
When it comes to brand authenticity, the stakes are higher than ever. A study by BostonConsulting Group identified that authenticity is one of the top qualities that would attract them to a brand.
Trustworthiness is a huge aspect of conversions. As the internet continues to take over, brand trust is getting more and more important.
Not to mention, brand trust leads to brand loyalty, AKA, returning customers. Showcasing your customer testimonials is a great way to build trust with new visitors.
If you don’t have customer reviews, encourage people to leave reviews. It’s as simple as just emailing them saying hey, what did you think about my product?
What did you think about my service? You don’t want to bribe them to leave a review because when you do that, you’re creating reviews that may be biased, you want real reviews.
Next, you want to make your homepage mobile-friendly. This is incredibly important because Google does mobile-first indexing because over 50% of the searches are now done on mobile devices.
And in some industries, it’s over 90%. Your web design needs to be optimized for desktop and mobile. Make sure you’re using mobile-friendly themes and your website is responsive.
Whether it’s a small mobile device, or a bigger mobile device, or a tablet device, that way you’re compatible. If you’re wondering if your website is mobile optimized, well Google has free mobile testing tools out there for you.
Next, make your navigation simple. Navigation is key when it comes to user experience. You don’t want to have a site structure that makes people confused.
Chances are if people are going to their site, and they can’t find what they’re looking for within a few clicks, they’re going to bounce, Google is going to notice, and in the long run, it’s going to hurt your rankings.
Also, it’s important to note that if users are exiting your sites quickly, remember, the user experience isn’tgreat for them as well, so not only is it going to hurt Google as I mentioned, but it’s also going to hurt your sales too.
So you don’t want to just improve your navigation for Google, you want to do it because it’s going to help with your conversions as well.
One of the biggest reasons that people bounce is because bad site navigation, and what I mean by that is either too many options or they can’t find what they’re looking for within three clicks.
In general, less is more. With my old site, QuickSprout, I ran a test years ago where I reduce my navigation elements from eight to five and was able to reduce my bounce rate by 3%and my site navigation received an extra 2049more clicks each month.
That’s crazy, right? I reduced the options and got more total clicks. Next, I want you to optimize your home page title and metadata.
Most people just make their home page title tag their brand name, and that may seem smart, but it’s not when it comes to SEO.